Strategized, planned, and executed lead generating paid advertising program for location that were soon to open. We provide flexibility & transparency while focusing on overall ROI per location.
Provided a digital performance audit to uncover the issues that needed to be solved. DLL corrected the lead attribution system, improved the campaign and mar-tech setup, designed a new microsite, and refocused ad dollars towards the top performing ad platform.
Utilized YouTube Ads to retarget a group of 450,000 YouTube viewers who had previously watched Famous Dave's brand story videos. In the first 90 days, the campaign converted 1 in every 3100 unique ad viewers into a verified customer.
Executed a paid media performance audit to uncover the true source of inefficiencies. We provided a new strategy and roadmap which improved lead volume and conversions.
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